Before I started blogging I thought it would be super quick and easy to get blog posts up every week consistently. And I quickly realized just how wrong I was about that! I’m sure that I could expedite the blog writing process but I think the system I have ensures that I am really putting out quality content I love and that benefits my audience. Keep reading if you want to learn how to write a blog post that people will want to read!
I personally think this is the easy step in the process. There is inspiration for content everywhere! You can poll your audience, review what questions people constantly ask you, or do a little bit of market research. Depending on what kind of blogger you are, you can see what type of seasonal content would be good for you to write about.
Pinterest also is a good place to get ideas. Many people will have blog posts freely giving out content ideas similar to mine here on 31 Fall Themed Blog Post Topics. If you see a topic on Pinterest that you can also speak to in your own unique way, go for it! I think this goes without saying, but You never want to copy another blogger’s work. You can always put your unique perspective or spin on things though. Your morning routine will likely be different from the next bloggers!
Most importantly make sure you are writing posts that some how provide value to your audience. Value comes in many different ways, entertainment, knowledge or inspiration.
This step is probably the most important for Search Engine Optimization (SEO). If you want your posts to actually be found on google (which you totally do) then you need to be selective on the keywords you use to title your post and throughout your post. Coming up with keywords shouldn’t be that challenging, just think about a few different words or phrases someone might use to find your content.
A few tools I like to use are Pinterest search, regular google search, and the google ad words keyword tool. The Co-Schedule Headline Analyzer is great for thinking of crafty headlines to attract your readers.
Outline the Post
I personally like to outline each blog post to make sure I have a clear focus and outcome for each post. It also helps me during the process of actually writing the post, I can just jump in at anytime and fill in the outline I created. It also helps to see if you’re missing any important steps or details of your post if you can see it bare and outlined
Take Pictures/Find Stock Photos
Visuals are very key for your blog posts! Whether you’re going to have a photoshoot, or use stock photos (I like these from Pixi Stock), make sure you have those selected and place them appropriately throughout the post. Using visuals helps to break up your content as well.
**Any picture you upload for a blog post should also have key words in the alt text. The alt text is great for SEO as well.
Write the Post
Now that you have your outline, all you have to do is fill it in. Appropriately sprinkle in your keywords but dont do Keyword stuffing! Make sure you stay true to your voice and who you are when you write. Each post should feel like a conversation with your reader. Don’t try to sound like anyone else when you post, stay true to your unique brand voice.
Make sure you actually review what you write! I know, you’re thinking– DUH. But you can tell when people just throw things together for the sake of having content up. (Don’t do this!!) Make sure your content makes sense and is grammatically correct! I personally use the plugin for Grammarly and it has saved me many times!
Add + Check Links
This is another step important for SEO, adding internal and external links to relevant content. Google loves to see you connecting to other established authorities and internal links helps connect your reader to other relevant content they may like. You also just want to make sure that you have accurate links for anything of interest to your reader.
Create Pinterest Graphics
If Pinterest is a platform that you use to promote your posts (hint: it should be) you will want to make a Pinterest appropriate Graphic. You can use this graphic with a catchy title like “How to write a blog post: secrets most bloggers won’t share.” You will actually want to make multiple Pinterest graphics but you dont have to put all of them in the post. More Pinterest graphics present additional opportunities for your content to be seen. I have a great blog post here all about my Pinterest Strategy.
Canva is my tool of choice because it is free, has templates and is so easy to navigate! The screenshot below shows a few of the pre-made layout options.
Publish & Promote Post
This step is simple, after you feel confident about the post you just wrote and it is all fancy with your keywords and graphics go ahead and hit publish! Make sure if you use WordPress for your blog that it automatically publishes to your social media platforms. I have mine automatically publish to my Twitter and Facebook.
You can also create other graphics for promotional content for other platforms, but make sure you really tell everyone about the content you create! You don’t spend your precious time creating content for the world not to see it. It can feel kind of weird at first but you never know who it could help out!
That’s all I have! Was this helpful giving a high-level rundown for how to write a blog post? What else would you add?